Social Search – Critical for Time Sensitive Programs
Bing and Google announced deals with Twitter to access and utilize their data, and Search Insider is discussing the first impacts of this. What’s most interesting is that this might be the first major change since “FreshBot” was added to Google (and later became the primary crawler). Old hand SEOs remember the crazy update schedules of the early engines, but Google’s monthly “Google Dance” as their crawler finished and about a week later the PageRank was computed and the new index went up across their data centers. Google started crawling and updating with “fresh” data (tagged with the data) with a guestimated PageRank for placement, and as they got faster at computing changes across the Internet, these Fresh results were no longer being inserted, they were the results.
Twitter has a disproportionate presence in media circles and other influential areas. Twitter data, including trends, what people are talking about, etc., provides a view into what is new and what is going on. While news feeds capture the mainstream coverage, Twitter will know what is news to the Internet. This powerful medium helps determine if you are dealing with a “Google Bomb” or a bona fide story. While Google originally assumed if people linked to you, like a citation in Academia, that made you authoritative, but only a select subset of the population had websites. Blogs were more common than a full site, but Twitter is even more available to anyone. Link and information trading on Twitter happens faster than someone writing a blog post, let along researching a news story, so Twitter gives a view into what is happening now.
This is an exciting time in search. Twitter data will make it even more exciting.
