LoveTactics.com
Love Tactics: How to Win the One You Want was a psychology-based self improvement book, designed to help people understand the psychology of dating, using 46 “tactics” to manage themselves in a relationship. The online rights to this book were licensed by a company, LoveTactics.com, LLC, and used to create a web version of the site. The website combined cartoon style graphics, in Flash, to learn the tactics, with an online workbook inspired by the seminar workbooks to walk the user through the system.
The system was envisioned as an online workbook from the seminar, so subscribers received a copy of the book in the mail, access to the online system, and one free consultation with the author. Chuck Woolery was hired as the voice and face of the system, and partner company Oddcast created a virtual version of Chuck Woolery to navigate the tactics.
